Bugatti may have one over on Aston Martin as the Bugatti Veyron is the world’s most expensive car, but owners of the Aston Martin DBS and the Aston Martin Rapide will have the option to buy another top-priced item—the most expensive car key in the world.

Jaeger-LeCoultre’s AMVOX2 DBS and Rapide Transponders marry the cutting edge technology of the AMVOX2 Chronograph with the extravagance of Aston Martin automobiles. Already a collaboration between the two, the origin AMVOX2 Chronograph featured a groundbreaking vertical-trigger chronograph. The stopwatch function of the watch could be stopped, started and reset by pressing the watch’s crystal sapphire surface. In the AMVOX2 Transponders, however, that same surface controls the transponder that locks and unlocks an Aston Martin luxury car. Pressing both the open and close areas of the surface at the same time will even cause the headlamps to light up briefly, allowing the owner to find their car with ease.

This optional feature can be had for just over $34,000. Compared to the prices of the Rapide and DBS—$199,950 and $269,000, respectively—that doesn’t seem like so much.

Aston Martin Rapide

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