If you’re like me, you’ve often wondered how to catch the world’s greediest fish.
Okay, so I’ve never actually wondered that. Even so, MacDaddy’s—a company claiming to “put the bling on your string”—has answered that question by creating the world’s most expensive fishing lure.

The imaginatively named Million-Dollar Lure has been capturing the hearts and minds of Americans since 2006, when it was first unveiled. While the publicity certainly helped MacDaddy’s, it also helped some charitable organizations; they received five percent of proceeds from the Million-Dollar Lure.

The Million-Dollar Lure is made of both gold and platinum. It’s also adorned with over four thousand diamonds and rubies, weighing in at 100 carats total.

Furthermore, lest you think the Million-Dollar Lure will never see any action, it was recently used at the 26th Annual Brisbee’s Black and Blue tournament in Baja California, the largest marlin-fishing tournament in the world.

The Million-Dollar Lure isn’t MacDaddy’s only charitable effort, either. Their Pink Ribbon Collection will be showcased in June at the JKC Jewelry Show in Las Vegas. Ten percent of sales from this latest line of luxury lures will be donated to breast cancer research and recovery.

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{ 11 comments… read them below or add one }

Nick June 15, 2008 at 11:01 pm

If i bout this. I wouldnt be chucking it in the ocean

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Jacie July 1, 2008 at 1:48 pm

They want that much for that thing, crazy!

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shupla November 8, 2008 at 3:17 pm

did the catch anything with that lure or did they just dunk it in the water and said they used it.

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Angel November 12, 2008 at 7:30 pm

Imagine if the lure came off the line and you lost it… lmao that’d suck

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Paul L January 5, 2009 at 11:26 pm

I have a couple of those lures. Great for catfish!

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halitus87 January 12, 2009 at 11:20 pm

holy crap non of that million went into aesthetic design

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OMG June 8, 2009 at 9:22 pm

aren’t the fish gonna be biting the diamonds off anyway??
I was NOT fishing with that thing…

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OMG June 8, 2009 at 9:23 pm

Dude, that thing would sink as soon as you let go of the fishing pole…LEMME GUESS…
the pole’s worth a million, too…
GEE.

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Mana August 21, 2009 at 7:04 pm

Get a team of security personal uder the boat to watch it…but you’d scare away the fish

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Dan Robinson December 8, 2009 at 1:53 pm

A person creating, buying or selling this lure hopefully is a satanic worshipper, for there is no way that a human being that would have anything to do with this lure would have any chance of going to heaven. So enjoy your £500,000 ticket to hell.

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billy bob July 14, 2010 at 11:00 pm

did they catch a millon dollar fish…. id eat it if i was a fish

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