Rolex, according to BusinessWeek, is one of the world’s 100 most valuable brands. The Swiss company’s timepieces are almost synonymous with wealth and status, but Rolex is curiously absent from the list of the world’s top ten most expensive watches. That’s why we’ve decided to let you know about the most expensive Rolex watches in the world.
The most expensive Rolex ever sold at auction was a “Paul Newman” Rolex Oyster Cosmograph “Daytona” sold at a Sotheby’s event in June, 2003. This prototype wristwatch, featuring a red dial and black sub-dials, was produced in 1979. It sold for Â£210,000—around US $350,000.
Rumors persist regarding a Rolex sold at Selfridges in London for a fantastic price of Â£8 million—over US $15 million—but they seem to be rumors only.