Norwich Union, one of Britain’s most trusted insurance brands, is changing its name and they’re celebrating with Bruce Willis, Elle Macpherson and the world’s most expensive commercial.
The expensive advertisement shows celebrities Bruce Willis, Elle Macpherson, Alice Cooper and Ringo Starr alongside their younger selves at the height of their fame. What do these celebs have in common? They all became famous after a change of name. Walter Willis, Eleanor Gow (Macpherson), Vincent Furnier (Cooper) and Richard Starkey (Starr) may never have become stars had they kept their given names, if the commercial is to be believed.
Norwich Union, on the other hand, was already the UK’s biggest life insurer, a widely used automotive insurer and one of the oldest names in British insurance and finance. Is a name change really going to propel them to new heights of superstardom? Not likely.
Then again, who wants to keep a name that makes them sound as crusty and old as they actually are?
Regardless of whether you think changing their name to Aviva was a good move for the company, the fact remains that, at $13.4 million, they’ve produced the most expensive commercial in the world.
{ 2 comments… read them below or add one }
i work for Norwich Union and to hear this is rubbish as we have been told we will be redundant this year. so much to the work force… THANKS NORWICH UNIOU (AVIVA)
I love this one !!!
http://www.youtube.com/watch?v=ddZo9GEAUrg