Krug, a French winemaker known for their oaky champagne and sister company to Louis Vuitton, began offering the world’s most expensive balloon ride in 2007 when they unveiled Krug Is in the Air, a “bespoke experience.”
The balloon, designed by Camerons of Bristol, has room for up to eight guests, a flight commander and a waiter. The basket has been been customized by Bruno Domeau and Philippe Pérès, who have upholstered it in their luxuriously soft “Togo” leather.
The meals, designed by master chefs, are created to complement both the lavish experience and the accompanying Krug Grande Cuvee, Krug’s grand crus.
The Krug Is in the Air balloon was first launched in Paris. It then embarked on a world tour, offering the ultimate ballooning experience in the US, England, Italy, Japan and Hong Kong. The world’s most expensive balloon ride cost €50,000—around US $70,000.
