Yesterday and Today with the “butcher cover”
Yesterday and Today was the Beatles’ twelfth US release, a collection of tracks from LPs and singles that hadn’t been released in the US. While the band didn’t appreciate the mishmash approach Capitol Records took with the album, they were able to exert some creative control over the cover—at least until it was banned. Now that cover has become the most expensive Beatles memorabilia in the world.
The original “butcher cover” features the quartet dressed as butchers, with slabs of meat and parts of plastic baby dolls strewn across their laps and shoulders. It was part of a 1966 shoot by photographer Robert Whitaker and, according to Capitol Records president Alan W. Livingston, it was Paul McCartney who insisted that it be used as the album’s cover. Unfortunately, retailer complaints led to Capital recalling the 750,000 copies of the album and pasting over the cover with a more agreeable photo.
To celebrate the remastered release of the Beatles’ back catalogue, the Saint Giles Street Gallery together with the British Beatles Fan Club put together an exhibit full of rare Beatles imagery in October 2009. Called The “Eleven Million Dollar Picture” Show, it was named after the printer’s proof of the infamous butcher cover, upon which John Lennon wrote, “here’s the famous banned butcher cover. You can sell it for $11 million dollars.”
The Saint Giles Gallery, of course, had the proof up for sale for $11 million.
