Most Expensive Candy Bar

Fans of the immensely successful television drama, Lost, may be the only people who’ve heard of the world’s most expensive candy bar. Aside from making numerous appearances in the show, the candy bar also played a significant part in the show’s accompanying alternate reality game, The Lost Experience.

An alternate reality game, or ARG, is a game that uses the real world as a platform for an interactive narrative. Much like a role-playing game, participants’ actions can affect the outcome of the story. Unlike an RPG, however, the rules governing the game aren’t formalized and players do not take on fictional roles.

The Apollo Bar appears as part of the bounty looted from a research station on the mysterious island where the show is set. The real life Apollo Bar, on the other hand, was given out at various distribution events while The Lost Experience ran. Recipients were invited to photograph themselves with the chocolate bar’s wrapper and submit the photos to whereisalvar.com, where they can still be seen. Once enough photos were submitted, The Lost Experience’s creators released the ARG’s final element, a video that resolved the game’s ongoing mysteries.

The most expensive candy bar was one of these Apollo Bars. Auctioned on eBay just prior to the game’s resolution, the candy bar earned its seller £69.78 (just over $130 USD). Apollo Bars can still be found on eBay, but can typically be purchased for less than $10.

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